SuperSeniors Title



Special Edition - June 2018

Developing a strategy for an ageing population


Our population is getting older. We need a plan to address this, not just for today’s seniors but for the seniors of tomorrow.

The Positive Ageing Strategy was released in 2001. Since then our population has grown by over a million, and the number of people aged 65+ has increased by almost two thirds.

Today, around 750,000 New Zealanders have had their 65th birthday.

By 2038 this is likely to be over 1.3 million people.

The next generation of older people will live longer, be healthier, more skilled and more educated. They are much more likely to remain in the workforce – and to want to.

Our country will be much more diverse, with an increasing proportion of older people who are Māori, Pacific or Asian.

In our regions, communities will need to anticipate not only a growing older population, but fewer younger people.

That’s why we need a new strategy.

But we need more than a “whole- of- government approach”. We need everyone – government, local government, non-governmental organisations, communities, whānau, family, individuals, and businesses – to work together.

We need a new strategy to assist us to respond effectively to our ageing population; a strategy that will help us to achieve better outcomes for older New Zealanders.

Check out the discussion document and other resources at


By 2038 there will be 1.3 million New Zealanders aged 65+

positively ageing

We’ll be healthier, more skilled, and better educated. More of us will want or need to work into our 60s and 70s.

What will this mean for you and your family?


Get a different point of view


We want to start a conversation about New Zealand’s future.

So, we’ve asked some experts to tell us what they think that future looks like. Over the next eight weeks we will be publishing articles on our website looking at what an ageing population will mean.

The first of these are available now on our website.

Issues covered include:

  • Demographic changes
  • Housing
  • Technology
  • Transport in the future
  • Financial issues
  • Working
  • Resilience
  • Disability issues and ageing
  • Age-friendly communities
  • A caring society

Check them out at

Have your say in a survey


Even if you don’t want to make a formal submission for the consultation, we’d still like to hear from you.

Throughout the consultation period we’ll be running online surveys on key topics, to find out what matters to you.

Each week we’ll feature a new survey – on topics like working past 65, housing, and technology – to name a few.

To kick things off, we’re asking your thoughts about the SuperGold Card.

We want to know what you think of the card, and what it should look like in the future.

Follow us on Facebook or check out for more information.

How to take part


We want to hear from you to make sure we are considering the right issues as we develop the Strategy and subsequent action plan.

What do you think is missing from the discussion document? What else do you think is important for us to consider?

There are a number of ways to put your views to us.

You can:

  • send us a written submission
  • attend local meetings and discussions
  • hold your own meeting
  • take our online surveys
  • talk with us on social media.

Send us your submission

Email your submission to (Note that submissions must be in Microsoft Word format.)

Or you can mail your submission in hardcopy to:

Strategy for an Ageing Population

Office for Seniors

PO Box 1556

Wellington 6140


We are inviting organisations to discuss issues at meetings. Check out the events calendar on for meetings near you.

If you can’t find a meeting in your area consider holding one. A guide to holding your own discussion is available on our website at


Follow us:

You can take part on Facebook and Twitter.

Twitter: @SuperSeniorsNZ. Watch for the hashtag #ageingNZ

Publishing submissions

We will publish your submission on the SuperSeniors website, unless you request we do not.

Submissions from individuals will be anonymous – we will remove any personal details or information that identifies you.

You may also ask for your details to be withheld if your submission is requested under the Official Information Act.

Consultation closing date

The closing is 24 August 2018

New Zealand Government Office for Seniors